On the 8th May 2022 a BBC article ran with the headline:
“Shop owners to be forced to rent out empty premises, government says.”
https://www.bbc.co.uk/news/uk-politics-61362442
It then went on to explain how “under the move, set to be unveiled in Tuesday’s Queen’s Speech that buildings left vacant for over a year would have to be entered into a ‘rental auction’”. Boris Johnson is quoted to have said that “boarded up premises were a blight on towns and cities and damaged local economies.” BBC.
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If there is one term in this cosmos of captions we now find ourselves encapsulated in that I truly biliously detest and everything it stands for, it is ‘brand loyalty’. Why anyone in their right mind would devote themselves to anything as dull and faceless as a ‘brand’ is truly beyond me. Have you not seen these clowns ‘branded’ head to foot with logos exhibiting their ‘brand loyalty’, under the incredibly false assumption that somehow, we should envy them or even worse be under the illusion that they have achieved something by simply going into a shop or online and paying for the ‘branded’ item? Wow what an achievement! It’s a pair of fucking shoes! It’s a garish gaudy handbag! It’s just a fucking car! I love to hear folk brag about how they think their ostentatious material products speak volumes about them. They have to, because they nothing to fucking say! It illustrates the legerdemain of marketing.
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