The other night as I settled onto my settee for the evening, I picked up my fridge-cold can of Brewdog, their Elvis Juice flavour to be exact and took a good hefty hearty swig. This was the way to end a night, with our nations much loved ‘alcohol’, the permitted and accepted drug. I was acting out as the rebellious consumer chugging down on a Brewdog and living vicariously through their outrageous and offensive advertising as they ‘disrupt’ the alcohol market with expletives and engage, which I guess could be considered postmodern, in the act of mocking advertising itself. It is an interesting insight into the workings of a society where marketing that uses cussing and coarseness still resounds as an act of rebellion, you only have to look at the millions of people who were willing to pay to have the word FCUK across their chests. But yes, it still grabs the eye of the consumer, and particularly rankles as we work our way through this new age of purity. Does this say more about marketing or about us, the consumer?
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